Free Ride: Non-Profit Bicycle Collective

Logo Design  (2019)
My Role: Graphic Design | Brand Development
Client: Free Ride a bicycle collective
Course: Branding - Chatham University
Project Overview: Bring the existing brand up to the sophistication the non profit has to offer while keeping an industrial grunge look.
Freeride Letterhead
In order to get to know the client and what makes the business or organization unique I set up a time to interview some of the volunteers. This research phase includes a Q&A, creative brief, and mind mapping exercises to find visuals and mood boards to really set the tone and get the overall feeling of Free Ride. I presented my ideas to the client for feedback and directions on the results.

Next, sketch and design phases begin and all the ideas come together into a visual answer to the design problem. It included sketches for approval followed by three digital options for the client to choose from. This is also an opportunity for your feedback and development.

Finally, the implementation and mock-ups for the brand. This is an opportunity for the client to see how the brand will work in applications before ever send them to print or production.
+ Creative Brief
+ Mind Mapping
+ Mood-board
+ Sketching
+ Digital
+ Implementation
process of logo designLogo variations Logo applied to t-shirtslogo embroidery on hatsLogo display on brick wall