National Park Service Campaign

Marketing Campaign (2020)
Graphic Design | Brand Development | Print + Digital Advertising
Client: National Parks Service
Course: Portfolio Art of Advertising - Chatham University
Project Overview: To modernize the existing brand and create a comprehensive, copy-driven advertising campaign for the National Parks Service directed at a new generation of park visitors.
campaign cards in use on a travel website
discover instagram postexplore type weave instagram postwork wonder weaving around delicate arch in arches national park
Brochure showcasing different national parks in the campaignpost card of wonder typeweavepostcard with explore type weave on the coverpostcard with discover typeweave