Peru Travel Campaign
Marketing Campaign (2019)
My Role: Graphic Design | Brand Development | Print + Digital Advertising
Client: World Tour Adventures (Travel Agency)
Course: Print Design and Advertising - Chatham University
Project Overview: To create a marketing campaign directed towards the adventure tourist. Consist of a brochure, direct mailer, nine instagram post, an icon set, a billboard, and swag.
Design Aesthetic: Warm vibrant color scheme create a tone of fun and excitement. Like the feeling of going on a spontaneous adventure, and you find something unexpectedly beautiful it takes your breath away. Mood is inviting, playful, and curious. Layout is open, clean, playful.