In order to get to know the client and what makes the business or organization unique I started with a design brief. This research phase includes a creative brief, mind mapping exercises to find visuals and mood boards to really set the tone and get the overall feeling of the 1908 identity. I presented my ideas to the client for feedback and directions on the results.
Next, sketch and design phases are where the rubber meets the road, and all the ideas come together into a visual answer to the design problem. It included sketches for approval followed by three digital options for the client to choose from. This is also an opportunity for your feedback and development.
Finally, the implementation and mock-up of uses for the brand. This is an opportunity for the client to see how the brand will work in applications before ever send them to print or production.
+ Creative Brief
+ Mind Mapping